3 Essential WordPress Plugins Every Business Owner Should Be Using

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If you are one of the many business owners who use the WordPress content management system (CMS) for your website.  It is extremely important that you use the right group of plugins when creating your website.  While, I believe WordPress to be the best CMS system for both beginners and advanced users, it doesn’t provide many important functions straight out of the box.  I make sure to install each and every one of these plugins for all my clients including this website itself. Here is a list of the most important plugins you need to add to your WordPress installation.

WordPress SEO By Yoast : For Higher Search Engine Rankings

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For many years  the All In One SEO Pack was the top dog when it came to SEO plugins. In the last few years, the WordPress SEO plugin by Yoast has taken the crown and currently has over 8 million downloads in the plugin depository.

The plugin has many great SEO features built into one solid plugin:

  • Built in XML site maps
  • The ability to optimize individual pages based on targeted keywords
  • Allows you to control the indexing of categories and archives
  • Facebook Opengraph implementation
  • Twitter Card  implementation
  • Google Authorship
  • Customizing of individual meta tags of all pages including categories and tags
  • The ability to edit .htaccess and robots.txt files
  • Too much to list!

There are so many endless features to this plugin, that I will be doing a full breakdown of the plugin and all its features in a future article.  In the meantime give it a try if you haven’t already!

Download it Here

W3 Total Cache : Helps to Increase the Speed of Your Website

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It’s a fact the visitors do not like slow websites. In fact if your website takes longer than 8 seconds to load, you have probably lost a customer. This is where the W3 Total Cache can help speed up and optimize your website.

The W3 Total Cache plugin will improve the user experience of your site by increasing server performance and reducing the download times by caching copies of your pages and posts which increases page speed.  It also uses many other advanced methods to increase the response time of your site.  If you have ever visited a high traffic blog site, its most likely that it is using this plugin. Take it out for a spin, you will be amazed.

Download it Here

Smush.it : Shrinks Image File Sizes Without Sacrificing Quality

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As we talked about before, the page speed of websites are very important to your business. I don’t know how many times I’ve worked on clients sites and have seen a 2MB image on their blog page.  There is absolutely no reason why an image should be that large on anyone’s website!

Thankfully the guys at WPMU Dev and Yahoo have created a plugin that will optimize your images automatically for you by stripping meta data from JPEG’s, optimizing JPEG compression, and by stripping the un-used colors from indexed images.  With Smush.it, you will be able to cut down your image sizes by as much as 50%.  If you haven’t done so already, make sure you download it below and your customers will thank you for it.

Download it Here

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